Yggdrasil Gaming has partnered with SoftGamings to add the brand to the franchise’s list of partners and provide access to its technology solutions.

Under the agreement, SoftGamings will be able to generate new revenue streams as well as include Yggdrasil’s entire portfolio of innovative content. The brand will have access to the entire development process:

  • technological solutions GATI,
  • proprietary content,
  • the latest developments of Lucky Neko Gigablox,
  • Masters.

SoftGamings will not only be able to access Yggdrasil’s gaming offerings, but will also be able to partner with other YG franchises that are already using GATI’s tech solutions to increase visibility and commercialize their business.

Yggdrasil, SoftGamings

The deal is more than beneficial for both brands. On this occasion, Björn Krantz, head of Yggdrasil publishing house, said:

We are thrilled to announce our latest partner, YG, with SoftGamings, which has a long and successful history as an exceptional solution provider.

Our franchise business model gives our partners the ability to access any of our innovative and award-winning technologies, products and services, and gain complete control over their gambling business strategy in the most efficient and secure way.

Offering a completely unique way for SoftGamings to efficiently scale its business operations and accelerate its business growth ambitions, we are thrilled to leverage our operational and technological agility to support SoftGamings’ market initiatives and ambitions.

Irina Sazonova, director of partnerships at SoftGamings, said:

Partnering with Yggdrasil as a franchise will enable us to accelerate and improve our worldwide business strategy. We are delighted to be joining this growing network aimed at revolutionizing the industry and we look forward to capitalizing on all the resources YG Franchisee has provided us. We know that our partner network is very excited about the opportunities we have created by licensing a franchise solution.

SoftGamings is an established provider of online gambling industry products, specializing in providing turnkey and white-label solutions. The brand has created its authentic bonus and tournament system by partnering with over 80 brands in the industry. With over 13 years of experience in the sector, the company aims to achieve revolutionary results.

SoftGamings was the latest company to join the YG Masters program in recent months. We wrote at casinoz that in May, the slot machine manufacturer and content developer for online casinos Reflex Gaming also announced its joining the program and gained access to GATI technology. Earlier this month, a similar deal was signed with Bang Bang Games.

Yggdrasil’s GATI technology is a key component of YG Masters. GATI is a pre-configured, regulatory-ready development toolkit that enables studios and game developers to benefit from a standardized technology solution for developing, creating and distributing games anywhere in the world.

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