Las Vegas casinos are raising the stakes in the pursuit of the next generation of coveted visitors. Operators are ready to provide a variety of Instagram-worthy entertainment and non-standard gambling.

In 2018, the famous Strip Boulevard from Caesars Palace to Luxor Arena will join the entertainment trend aimed at those under 34. This generation is becoming the majority in today’s economy, but they are not at all interested in traditional casino gambling such as blackjack and craps.

Recently filed for bankruptcy, Caesars Entertainment plans to build a 1,050-foot boardwalk on the open waterfront of the Linq casino hotel. The operator intends to build a zipline and the world’s tallest Ferris wheel. The attraction will be the first of its kind on the Las Vegas Strip.

Linq Promenade General Manager Shaun Swanger said:

This is an effective and exciting use of space. Our main audience is millennials. During the day, you see a much wider range of visitors and a lot more families, but as the sun goes down, the audience gets younger.

Las Vegas casinos have invested in a large number of non-gaming services to attract a new generation of visitors. Operators are attracting young people with bunk beds for budget travelers, Wi-Fi coworking spaces and lounge areas with pools and ice hockey tables.

They even ventured into the construction of parks and public promenades, which goes against a long-standing strategy to keep people inside casinos where they buy more chips.

Las Vegas looks outside the casinos to draw in millennials

Casino operators have been attracting young patrons for years with night and day clubs that regularly employ world-class DJs, some with long-term contracts that were once reserved for stars like Celine Dion.

Given the increased interest in outdoor activities, Wynn Resorts Ltd. plans to begin converting its 18-hole golf course next year.

MGM Resorts International on Strip Boulevard is transforming a former nightclub into a competitive arena. The Luxor facility is expected to host competitions and install an LED video wall that will broadcast daily game events.

Several years ago, MGM formed a committee to reimagine the millennial gambling experience. What will become the second arena for electronic sports in gambling, will be able to accommodate up to 1000 people at a time.

For young visitors who want to spend time gambling but find the classic slot machine unattractive, operators use video slots that require a player’s skill. Unlike traditional slots, which rely solely on luck, a player’s skill can affect whether or not they win on a next-generation machine.

Visitors to the MGM Grand can try a version of the hit arcade game Frogger, while Caesars Planet Hollywood unveiled new games at its casino last month, including smartphone versions of Catapult King and Into the Dead.

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