Online casino content provider Greentube, part of NOVOMATIC Interactive, has signed a game supply agreement with online gambling platform provider BLOX, which will allow the company to strengthen its presence in Italy.
As part of the deal, a number of popular Greentube online slots will be launched on the BLOX content aggregation platform and will become available to the software provider’s network of operator partners.
Popular games will be part of the initial integration of Greentube content with BLOX aggregator, including:
- Book of Ra deluxe,
- Lucky Lady’s Charm deluxe,
- Sizzling Hot deluxe,
- Always Hot deluxe,
- Lord of the Ocean and others.
The game developer and provider will gradually release additional content from their Greentube collections along with the platform throughout the year. Greentube Collections includes the entire series of slots from the content provider of the online gambling industry.
As previously mentioned, this recent deal will help Greentube further expand its presence in the lucrative Italian online gambling market. The company entered the Italian gambling market in 2018, and since then, its games have gained a huge following locally. Thanks to numerous content supply deals, its games are now available to a number of locally licensed online casino brands.
Commenting on his alliance with BLOX, Greentube CFO and CTO Micheal Bauer said:
Italy is an important market for our company. Our slots are loved by fans of online casino gambling in the country.
Mr Bauer added:
BLOX quickly established itself as a reliable partner. By partnering with a content aggregator, we will be able to launch our games with some of the most prominent operators in the market and thus quickly reach a wider gaming audience.
BLOX Marketing Director Karl Grech said:
Greentube’s portfolio of games is unmatched among the iconic games that players know and love. Through this partnership, our content aggregation platform will greatly enhance the current offering and provide unrivaled high quality slots for online gambling brands.
Launched in 2020, BLOX has quickly established itself as the leading aggregator in the Italian market. Its platform offers a full suite of games from the world’s leading content producers and provides them to the largest online casino operators in Italy.
We previously reported at casinoz that Greentube has announced that it has received a tender for the supply of its Greentube Plurius multichannel solution from the Luxembourg National Lottery.
The provider also announced a few weeks ago that it has expanded into the Swiss market through an alliance with Casinò Lugano, one of Switzerland’s land-based casinos that are allowed to provide online gambling services. You can read more about this partnership on the casinoz website in the news section.